This is a Guest post by Art Sobzcak.

When I review opening statements for seminar attendees, clients at in-house training sessions, or for buyers of my Opening Statement Teleseminar on CD, I hear lots of openings that need assistance. Most of them, actually. And don’t even get me started about the openings that I hear when sales reps call me to sell. Many of these openings are destined to create resistance.

I am very picky about openings. That’s because we have so little time to create interest. Yet, most openings flat out elicit resistance, or don’t move towards interest fast enough, therefore giving the listener time to let the resistance build.

And the little things can do it. A couple of words here or there. Perhaps a question that doesn’t belong…too many unnecessary words that ramble like a congressman on C-SPAN late at night.

Sad part is, some of the things I hear are actually taught by sales “gurus” in seminars, books, tapes, e-books …whatever. I have to wonder if some of these experts have ever actually been on the phone.

I’ve decided to not be shy about dispelling some of the myths and bad suggestions being perpetuated out there—things that are causing salespeople to run into brick walls. I’ve been a bit hesitant to focus on this stuff too much, since occasionally I’ll get an email saying, “Don’t write about negative things. Don’t tell us about what to avoid. Tell us what to do.”

Well, I feel that one of the best ways to improve is to first cut out the mistakes. Let’s take this one: Finally getting a decision maker on the phone and then starting a prospecting call with,

“Hi, I’m Pat Seller with ABC Company. Are you the person there who would handle the decisions regarding your____?” Or, “…and I understand you are the person there who…”

I can hear the reactions now from some readers: “So what’s wrong with that?”

Here’s what’s wrong: You might as well start off the call with,

“I’m selling something. Are you the person I should be pitching it to?”

And again, I know that most of you see the problem with that, but yet someone might still be asking,
OK, we ARE trying to sell something and we want to be sure that this is the person we should be talking to, right?”

Right. But that IS NOT the way to do it. Here’s why:

• people would rather not talk to salespeople they don’t know. It’s natural, like the way we typically avoid the salespeople in retail stores who stalk after us and ask, “May I help you?” People like to buy, but don’t want to be sold. This announces your sales intentions, triggering the defensive posture.

• you have about five seconds to move a person into a positive, receptive frame of mind on a prospecting call. If you’re not doing that, they’re creeping into a negative frame of mind, moving into the mode of “How do I get rid of this salesperson?” Again the question about  “Are you the person…?” solidifies that before you have even begun to create interest.

• you should already KNOW that they are the decision maker for what you sell, BEFORE you ever hear their voice. That comes with good preparation and asking questions of other people within the organization. Even if you don’t know for sure, after delivering your opening—without this question— if you’re not in the right spot, they’ll let you know. And if you are in the right place, you haven’t jeopardized the success of what you want to accomplish: getting them into a positive frame of mind, and moving them to the questions.

OK, so what should you do? When the decision maker answers, go directly into your opening:

“Hi Pat, I’m ___with _____. We work with ____,  helping them ___. I understand that you’re now in the process of ____, and there’s a possibility we may have an option that could help you to ____. I’d like to ask a few questions to see if we should talk further.”

That’s very generic, and I always suggest that you tailor and customize your opening with information you collect before the call, and on the phone by speaking with others in their company so that you touch on results they would have interest in. And you can see that after that opening example, if you indeed were not in the right spot, they’d let you know.

Plus, if you still want to ask, “Am I in the right spot for what I just explained?”, you could do it after you’ve piqued their curiosity, since you’ve presented a possible benefit.

Sure, we need to find out if they are a decision maker. We just do not ask THEM in the opening.

Art Sobczak has helped sales pros say the right things by phone for over 27 years.  Get a free ebook of tips at http://www.BusinessByPhone.com, and see more free sales and prospecting tips, hear recorded calls, and watch videos at http://www.TelesalesBlog.com

This is a Guest Post by Mark Hunter.

In my conversations with sales professionals, the number one challenge they often face is prospecting. If you prospect with the phone, you owe it to yourself and your company to develop the very best phone skills possible.

You have about 10 seconds at the beginning of a phone call to make a connection with the other person. That’s right – 10 seconds! Obviously, that is not a lot of time, so you need to become very adept at building a message that creates interest and need.

As you make your sales calls, try to tailor your words with the below in mind.  I call it UPEF.

U = Urgency: There’s no reason for the other person to continue the call unless they believe what you are saying is something they truly need to hear right now.

P = Pain: The person won’t want to continue the call if they can’t begin to see that they have some pain in their lives (professional or personal) that needs to be relieved. You should strive to draw attention to that pain.

E = Expertise: If you’ve been able to convey a sense of urgency and pain, but you haven’t given them a sense of why you’re an expert, they may take your suggestion someplace else.

F = Feedback: Be certain that you are listening for feedback that will reveal if the other person is hearing what you are saying.

Before you even make a phone call, write out on paper bullet points applicable for each of the above areas. This will help you craft the right message. You will have prepared thoroughly for the particular client you are about to call, and this confidence will come through in your message.

You have to fine tune your opening message so that no valuable time is wasted and your potential client will have reason to stay on the line. Ten seconds isn’t a lot of time, but it may be all you have to lay foundations for a profitable long-term relationship.

Mark Hunter, “The Sales Hunter,” helps individuals and companies identify better prospects, close more sales, and profitably build more long-term customer relationships. He is a consultative selling expert, specializing in custom-tailored sales programs. You can read his blog at http://thesaleshunter.com/blog.

The following is a Guest post by Mike Brooks, AKA Mr. Inside Sales.

Let’s face it — today’s business world is competitive.  Besides the normal objections you get (no money, price too high, need to talk to, etc.) a common objection that blows out 80% of your competition is, “I can get a better deal elsewhere.”  This frustrates a lot of sales reps and takes thousands of dollars of commission out of their pockets.

The top 20% also get this objection but are prepared for it and know how to overcome it.  Here’s what they do:

First, they recognize that if someone says that they can get a better deal elsewhere, it means one of three things:

1 — They’re wrong (in other words, they think they are getting the same thing you’re offering, but they’re not).

2 — They’re just putting you off and using this objection as a smokescreen.

3 — They really can get a better deal.

In order to find out what your prospect means, offer to help them determine if they really are getting a better deal by questioning and comparing every component of it.  Use this script:

“ __________ my customers tell me this all the time, and sometimes they genuinely can get a better deal, but a lot of times they can’t.  I’ll tell you what I’ll do.  I’ll go over each item you’ve been quoted by this other company, in other words we will compare apples to apples, and if everything is equal, I’ll see if I can do even better on that.  If I can, you’ll get an even better deal and if I can’t, I’ll tell you so.  Either way, you’ll win.  Now, do you have that other quote in front of you?”

Then simply go over each item to make sure everything is equal.  Often times it’s not and you can point this out.  And if it is, you still have a chance to win the deal.  If they do have a better deal, then build the value of having you as their sales rep and try to close the sale anyway.

Either way, you’ll win.

If you want to Double Your Income Selling Over the Phone, then check out Mike’s Award Winning 5-CD Series and learn the techniques and strategies of Top 20% producers.  Visit:  http://www.mrinsidesales.com/cd_page.htm

Order now and receive a FREE copy of Mike’s “The Complete Book of Phone Scripts,” which is packed with word for word scripts and techniques that you can begin using today to make more appointments and more sales – a $49 Value FREE!

The following is a Guest post by Mike Brooks, AKA Mr. Inside Sales.

One of the largest dupes telesales professionals tumble into is the “Just Send Your Material” objection. In their enthusiasm to set up leads to call back, majority of the telesales professionals will agree and send their demos, quotes, and other information believing that they at least have a luck to close the sale once they call back. However, the question is: “How many individuals who tell you this objection actually close?”

Most likely, if you’re like most telesales professionals, the answer is “very few”. So, how do you handle this obvious brush off? The experienced telesales professional utilize cautiously prepared telephone scripts to manage objections like this and to get prospects to reveal how interested they really are.

Below are top five telephone scripts to help split the real buyers from those prospects who will end up wasting your time:

“Just Send Your Material”

Response #1:
I’ll be happy to do that __________, but until we know if this is truly a fit for you, we’d be wasting your time.  If you’re sincere about learning how this can actually help you, then I’d propose we take a couple of minutes right now to discuss your situation.  After that, if you’re really interested, I’d be glad to get something out to you – is that fair?”

Response #2:
“I’d be happy to _________.  Quick question though and please be honest with me: When do you think you’ll be serious about moving on to something like this?

Response #3:
If you like what you see, when would you be ready to place an order?” Or, “Sure, and after you review it, how soon are you looking to make a decision on it?”

Response #4:
“Before I do, I want to make sure you’d be ready to act on it if you like it.  Let me ask you a quick question: (Ask qualifying questions on budget, decision-making process, etc.)”

Response #5:
___________, my experience is that information like this, even when it’s this good, usually just gets buried under a stack of paper and that doesn’t do either one of us any good.  Now that we’re on the phone together, I can answer any of your urgent questions and then you’ll be in a better position to make a decision whether or not it makes sense to send you information.  Let me ask you about your needs for this type of (your service or product).”

If you found this article helpful, then you will love Mike’s Ebook: “The Complete Book of Phone Scripts,” 110 pages packed with word for word scripts and techniques you can begin using today to make more appointments and close more sales.  You can read about it by clicking here: http://www.mrinsidesales.com/scripts.htm

The following is a Guest post by Mike Brooks, AKA Mr. Inside Sales

I don’t know about you, but I’m shocked every time I listen to a voicemail message left for me by telesales reps, prospects and even clients. They are filled with ‘um’s’ and ‘ah’s’, they ramble on and on, they leave no compelling reason for me to call back, and they almost always leave their number so fast that I have to listen to it two, three, sometimes four times to make it out! It’s no wonder so many voice mail messages get deleted and never called back!

If ever there was a situation that begged to be scripted, it’s your voicemail message. Isn’t this the time you want to sound your best, be perceived as a professional, and prepare the most polished message you can? Of course it is. Here are seven sample voice mail messages you can start using today to separate yourself from the other 95% of voice mails that get ignored, deleted and never returned.

The first two are voicemails for prospects you haven’t spoken with yet, the next three are for when you’re calling a prospect or client back, and the last two are for situations when your prospect or client isn’t calling you back:

Sample Voicemail Message #1:

Note: The best voicemail message you can leave is one with a specific purpose that addresses the needs of your prospect or client, and offers them a solution that is worth them taking the time to call you back to learn more about. Here is the classic template – adjust and adapt it to fit your product or service. In this and all examples, leave your phone number SLOWLY:

“Hi __________, this is ___________ with (your company). I’m calling about your new office that’s opening in Houston next month, and I wanted to provide you with some ideas that may help with your networking issues.
We work with a lot of companies in the area, and I think you’ll find it useful if we talk.

You can reach me by calling area code (800) 222-0568. That number again is area code (800) 222-0568, and ask for _________. I look forward speaking with you and thanks in advance for returning my call.”

Sample Voicemail Message #2:

“Hi _________, this is _______ _______ with (your company). You and I haven’t spoken yet, but I’ve been doing some research on your company and I think you’re a great fit for (our networking solutions – your products here). We can provide you with (BREIF list of one or two benefits) and I know you’ll be happy if we spend just a couple of minutes discussing how this can help you.

When you get this message, please call me back at (800) 222-0568. That number again is area code (800) 222-0568 and ask for _________. I look forward to speaking with you, and I guarantee you’ll be glad you returned this call.”

Sample Voicemail Message #3:

“Hi _________, this is ________ ________ with (your company). Briefly _________, I need to speak with you about how you’re handling your sales tracking (Or your kind of product or fulfillment), because I have something that can (solve their unique problem). Our clients include (list some companies they are familiar with), and I know this would work for you as well. Believe me it’ll be worth a 5 minute phone call to find out why.

Please do me a favor when you get this message and call me back at (800) 222-0568. That number again is area code (800) 222-0568 and ask for _________. I look forward speaking with you and I guarantee you’ll be glad you returned this call.”

The next two examples are for voicemails left for prospects (or clients) you’re getting back to:

Sample Voicemail Message #1:

“Hi _________, this is ________ _________ getting back with you at (your company). I’m looking forward to speaking with you because we just (give an update here – you have a new special, new product update, added a new client they would know about), and I know that based on (their specific need you uncovered during the last call) this is going to make it even easier for you to (give the benefit you both discussed). I’m excited to share this with you.

Do me a favor when you get this message and please give me call a back at
(800) 222-0568, ext. 618. That number again is area code (800) 222-0568, and I’m at ext. 618. I look forward speaking with you!”

Sample Voicemail Message #2:

“Hi ________, this is _______ ________ getting back with you about (your demo, quote, etc.). Briefly, I’ve been doing some more research on how we may be able to save you even more (or make you even more – whatever your product or service can do for them), especially in regards to your (list a specific need they told you about during the initial call), and I’m excited to share that (or discuss that) with you.

I’ll be in my office the rest of today, so do me a favor when you get this message and please give me call a back at (800) 222-0568, ext. 618. That number again is area code (800) 222-0568, and I’m at ext. 618. I look forward speaking with you.”

And for the prospects or clients that seem to be dodging you or just not calling you back:

Sample Voicemail Message #1:

“Hi _________, this is _______ ________ again with (your company). For some reason we haven’t been able to connect since I sent you (your demo, proposal, etc.), and believe me, I’ve been sales long enough to know what that probably means. I’m assuming you’ve either found another solution or this has been put on the back burner for now. Either way, that’s fine.

Do me a favor though please. So I’m not bothering you anymore, could you please give me a quick call and just give me an update so I know what direction you’re moving in? If I’m not available, just leave me a voice mail. Again, either way, it will be good to know what’s going on.

Thanks in advance for that, and I’ll look for your call. You can reach me at (800) 222-0568, ext. 618. That number again is area code (800) 222-0568, and I’m at ext. 618. Thanks again, ________.”

Sample Voicemail Message #2:

“Hi _________ this is _______ ________ again with (your company). I’m sorry we haven’t been able to get back together on this – if you’re like me I’m sure you’re being pulled in many different directions and are real busy. Do me a favor, though, and when you get this message, just call me back and leave me a voice mail with what you’ve decided to do about (your proposal or demo or quote). If you’re still interested in it, great, but even if you’ve decided not to move forward with it, that’s fine as well.
Either way it will be nice for me to know.

Thanks in advance for that, and I’ll look for your call. You can reach me at (800) 222-0568, ext. 618. That number again is area code (800) 222-0568, and I’m at ext. 618. Thanks again, ________.”

There you have it – voicemail messages for most of the situations you’ll find yourself in. Once again, by using these scripted, proven messages you’ll be giving yourself the best chance to hear back from your prospects and clients. And remember, even if their answer is no that’s a lot better than chasing unqualified prospects who are never going to buy.

Mike Brooks, Mr. Inside Sales, works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques of top 20% performance. If you’re looking to catapult your sales, or create a sales team that actually makes their monthly revenues, then learn how by visiting: http://www.MrInsideSales.com

This is a Guest Post from Paul Archer, of Archer Training.

It’s my birthday coming up shortly. Don’t ask (44) and my family want to help me celebrate in style. So over our Sunday lunch my wife held a competition for everyone to come up with two ideas to celebrate Daddy’s birthday.

And Daddy was to judge the winner.

It was wonderful. On the table were 8 brilliant ideas.

But could I decide? No way, there were just too many options to choose from. I got confused, which normally doesn’t take too much – just ask my wife.

Now this lesson spreads itself nicely to telemarketing. Yes we spend time getting to know our customer’s needs, wants, desires and we come up with recommendations and choices for the customer to take. Continue Reading

This is a Guest Post by Shaun Gisbourne of the PhoneMentor Program.

Having read about how getting one new client can cost more than 8 times what it costs to retain an existing one, it struck me that whatever clients feel about the experience they receive, it’s also very likely that prospects feel it too. Unbeknown to you, clients could even be talking to your prospects about you!

It can be argued that clients will tell other people about experiences with you (bad more than good), and that among the people they tell, some will be potential prospects. That, however, is far from being the full story. The attitude that you take towards existing clients will, to a greater or lesser extent, be reflected in the way you treat new prospects too.

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This week is ‘Mike Brooks’ week on Telesales Magic! Here’s the first of five articles from Mr. Inside Sales himself! Be sure to check back in tomorrow where Mike discusses Time Management.

In today’s economy, where prospects are quick with the brush off, you’ve got to find a way to instantly establish rapport, differentiate yourself from all the other sales reps who are calling them, and build trust and credibility for yourself and your company.

While this sounds like a tall order, it can be even harder when you realize that you’ve got to do all this in the first 30 seconds of the phone call!

Here are three techniques you can begin using today to create ease, build rapport and get the person on the other end of the phone to trust you.

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This is a Guest Post from Paul Archer, of Archer Training.

The Fallacy of Open Questions – Open questions versus closed questions.  This battle of Telesales Tips has been fought for years and no one is the clear winner.  However a good open question does lend itself to a fuller answer from your customer.  But the trick is to know how to follow up. Some telemarketers will struggle with this, and for others it comes a little more naturally. Regardless of of your questioning technique level, this post will help you get better!

Anyway here’s a reminder of the six open questions from Rudyard Kipling’s famous poems:

“I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who”

The dangerous one here is “why”.  Proven to be antagonistic and annoying to the receiver.  When faced with the “why” question, many customers will raise their defences as they feel as though they are being attacked. Interesting.

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Selling by phone is tough. Persuading a potential consumer to buy a product over the phone is not a simple task. Your customer doesn’t know you personally and they can’t see your face physically either, so there are really no guarantees for them to know whether what you are telling them is the accurate truth, or just sugar-coated fibs. You must be able to build rapport and acquire your client’s trust in just a short span of time. Which is where telemarketing and cold calling techniques come into play.

To handle this effectively, preparation ahead of time is the key. If you are working as a telesales person, it is crucial for you to be prepared in order to successfully sell your product. Follow the tips below to know why it is important to be prepared in the telesales game of life…

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