
This is a Guest Post from Paul Archer, of Archer Training.
This year, millions of new consumers will be entering the market, taking up job positions and beginning to spend voraciously. They have a “I want it now” attitude to buying things.
They are the New Millenials – people born since 1980 – and they are soooo different. If you’re a telesalesperson or you sell anything – ideas, workloads, services, then you will benefit from these four tips to handle them.
Here’re four tips to help you with the New Millenials
• New Millenials have been weaned on technology whereas many of us were introduce to it at some point in our lives. OK, we’re all pretty good at it, but they were fed on it from day one. So use new technology to reach this audience. Get into Second Life and create a place where virtual people can visit you, occupy Myspace, Facebook, sell your products on eBay, put out videos on YouTube. Ask them how to stay in contact and don’t force your preferred way on them. If it’s text messaging they want, then learn how to text!
• New Millenials have been overly protected by parents since birth. They’ve grown up with danger, atrocities, terrorism. Coupled with parents who wanted to give them more time than they had as children, the New Millenials have been totally smothered since birth. Helicopter Parenting. They are not skilled decision makers, they’ve never had to be as their parents have done it all for them. With the sales close, you need to relieve the stress and hold their hands through the decision process. Gain agreement through test and trial closes and ensure you signpost every part of your sales process.
• More than any other generation they strive for individuality yet look for peer approval and value their friends and spare time more than anything else. So when selling, make sure you don’t take up too much of their time. Also individualise your product for them, provide customisation, make them feel individual and special. They distrust the big corporations so ensure salespeople show a personal touch, a face, for them to build a relationship with.
• New Millenials have grown up in an instant world where everything they need is available now. Physical shops are open 24/7, the internet allows instant downloads of news, information and products. Let your product be immediate. Instant gratification. Offer them instant solutions. Empower your staff to make more decisions, give them on the spot mortgage agreements, digitise your products so they can download them. Make everything you do…now.
So the next 20 something you meet, try a few of these ideas out. You’ll be pleasantly surprised that you’ll hit the mark with them and steal an advantage over your competition.
Paul Archer is an international sales speaker, sales trainer, author and coach based in the UK. He specializes in rapport selling and rapport coaching and can ignite his audiences large or small. For more information on Paul and his training courses, visit www.paularcher.com, where you’ll also find his own sales blog, too!

