NOTE: This is an edited version of the extremely popular original post from
Telesales Magic author, Chris C. Ducker.
At Telesales Magic, we’ve taken all the guesswork in telesales, tried new ways in cold calling, and experimented on new telemarketing tips and techniques. What you have here with you now on the site are the results of all those success and failures we have had over the years. With all things considered, telesales has a very intricate system or a process if you will. If you follow the process religiously, you can’t simply go wrong.

In this post, we will break that system down, bit by bit, and integrate it into what we now call The Ultimate Top Ten Telesales Tips. Without much ado, here are the 10 excellent telemarketing sales techniques:
- Preparation
Lack of preparation is the number one reason of the failure of many telemarketing campaigns. Preparation encompasses various aspects in telesales, which we’ll delve deeply in future posts here. It basically involves gathering a solid calling list, having the right equipment, a conducive working environment, crafting an excellent call script, knowing effective ways minimize objections, putting a good CRM in place, and the proper training for initiating follow through. The more prepared you are, the more successful your telesales effort will be. - Prospecting
This is the single most essential part of any telemarketing campaigns. The instant you stop prospecting is also the time your sales pipeline will dry up. Spend at least 2 hours of cold call prospecting a day. This will enable you to connect to more prospects and generate more opportunities for your business. This is a great motto for a successful telesales pro: “Always Be Prospecting”! - Qualifying
Once a person answers the call, it’s time to qualify. Never pitch the first person who gets on the phone. Chances are the first person who picks up the telephone is not the decision maker. Make sure that you have the right person to speak with. The phone sales techniques you learned will helps you get past the gatekeeper first in a very polite and tactful way. - Building Rapport & Gaining Trust
Trust is a very important part of the telesales process. To gain somebody’s trust, you need to build rapport with prospects. This can be achieved in a number of ways such as giving the correct info the prospect want to know, or lavishing her with genuine complements on her accomplishments with the company. Once rapport and trust are established, the defenses of the prospects will come down and you will be able to pitch effectively. - Presenting
Always use a script to guide you when presenting. This help you go through the whole presentation seamlessly. You have to ensure though to internalize the whole thing you want to say to the client, and deliver your message convincingly as if without a script in hand. - Overcoming Objections
Real selling starts with the first objection. Or so most telesales experts will tell you. Anticipate those objections and put together your own killer rebuttals. - Closing
There are a lot of ‘techniques’ you can use to close the sale. We’ll go over all of them in later posts. The thing is: if you’re using the methods properly preceding this part, the ‘close’ will most likely just present itself. - Follow Up
Making a follow up is crucial in telesales. There are times that you’ll no longer need to do it. But most of the time, you’ll have to follow through your cold calls on certain prospects. We’ll elaborate more into this topic in a separate post. - Customer Service
Following a completion of a sale, do not forget your clients. You’ve to make sure that your customer is satisfied and happy with service and/or product. Putting in place a good customer service is the way to go. - The Mind of a Telesales Pro
Keep your motivation up. Success in telesales requires having a positive outlook, staying healthy, hard-working, and continually immersing into the lore of telemarketing tips and tricks and honing his craft in the telesales profession.
Please feel free to share this wonderful post to everyone who may enjoy reading it and help them become more successful in business. As Bruce Lee once said, “Knowing is not enough, we must apply…” Let’s get out there now and start applying what we know!
To check out a full, unedited version of this awesomely popular post, click here for more details, as it is now part of the Telesales Magic eCourse!


all calls that any body takes should be treated as gold at all times even if its not a sale the key to selling any thing now in 2010 is vbs vaul base selling of course people gewt tired of doing the same thing over and over but thats our job to do this over and over to get the best results
from jeong mi kim indust occs call centre brisbane 4000
Loved the article, covered all the disciplines of good telemarketing. My tip would be to ‘befriend the gatekeeper’. Rather than doing battle with officious gatekeepers, make them your best friend – they are a fountain of knowledge
Chris, this is a GREAT new blog!
As someone that has been in the industry for around 5 years, I am always looking at ways to improve. I have subscribed to your RSS feed, and look forward to every new post that comes our way.
Thank you for the enthusiasm to put this together.
Shaun
Thanks Wayn. This is actually the basis of the upcoming eBook – and I will be producing solid, lengthened content to make sure that EVERYTHING is covered. I appreciated your comment very much.