Here’s a guest post from Karen Andrews. In this article she addresses 15 really easy to follow steps to make your cold calling efforts become that much more successful.

Typically a cold call is the process of approaching prospective customers (called prospects) typically by phone but it can also be done face-to-face (via door knocking). The term ‘cold call’ is used because the person you are contacting has not asked you to call, is not expecting it and is not known to you.

Cold calling can be a legitimate and successful way of generating new business, if it is done correctly and professionally. This article refers to ‘business to business’ cold calling to generate an appointment rather than make a sale over the phone.

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This is a Guest Post from Julian Blee, of Fat Cat Ideas.

I would like to take a look at the urban myth concerning the word ‘no’. I wrote this article because it is a very common misconception that it is OK to put off dealing with a ‘no’ until the end of a pitch or presentation. This is crazy and hopefully at the end of this article you to will agree with me.

The word ‘no’ is there to be loved, enjoyed and embraced. I know that is going to sit uncomfortably with many people reading this newsletter because it is the bête noire of many sales people. No’s seem to send the fear of God running through the veins of many new and also experienced sales people.

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